Imagination was given to man to compensate him for what he isn't. A sense of humor was provided to console him for what he is. --Horace Walpole
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International Conference
ASSOCIATION
Sales Meeting
Awards Banquet
Leadership Summit
Product Launch
International Conference
OVERVIEW
A mega-firm, the world’s leading provider of management outsourcing and technology consulting services. A long history in the production of their longest running user conference. Seventeen years and counting.
CHALLENGE
Deliver a flawless, high-level conference for senior executive clients and prospects. Diverse attendees hailing from five continents. Translation services for six languages (German, French, Spanish, Portuguese, Japanese and Russian) required.
SOLUTION
Develop thoughtful strategic direction and innovative creative concepts to support this exclusive world energy forum. Events have recently been staged in the United States, Italy, Spain, France and Canada. Presenters included Henry Kissinger, Jim Collins, Rudolph Guiliani, and Tony Blair
SERVICES
Thought-leadership is extended by providing new ideas and thought-provoking points of view on the future of the evolving energy business sector.
AWARDS
Bronze Telly for 2006 meeting video production
OVERVIEW
A mega-firm, the world’s leading provider of management outsourcing and technology consulting services. A long history in the production of their longest running user conference. Seventeen years and counting.
CHALLENGE
Deliver a flawless, high-level conference for senior executive clients and prospects. Diverse attendees hailing from five continents. Translation services for six languages (German, French, Spanish, Portuguese, Japanese and Russian) required.
SOLUTION
Develop thoughtful strategic direction and innovative creative concepts to support this exclusive world energy forum. Events have recently been staged in the United States, Italy, Spain, France and Canada. Presenters included Henry Kissinger, Jim Collins, Rudolph Guiliani, and Tony Blair
SERVICES
- Creative – communications strategy, message and content and theme development for media, messaging and environment.
• Production – media production, scenic design, technical services
• Project Management – project execution, timelines, financial management and staff coordination
Thought-leadership is extended by providing new ideas and thought-provoking points of view on the future of the evolving energy business sector.
AWARDS
Bronze Telly for 2006 meeting video production
Association Annual Meeting 
OVERVIEW
Working with the Professional Convention and Management Association (PCMA) independently in the past, ProActive and Freeman now join forces as one company to provide fully integrated services to the meeting industry’s leading association.
CHALLENGE
Position annual conference as the leading global educational forum for the industry. Showcase innovation and strategic integration, inspire and engage the PCMA community, and challenge industry status quo.
SOLUTION
Strategic communications campaign drives targeted messaging around theme “Creating Possibilities.” Creative and marketing solutions increase attendance and enhance attendee experience. Host Mark L. Walberg and keynote Jason Alexander wow the crowd.
SERVICES
Comprehensive event-marketing solutions touch every attendee in every phase of the experience. Freshly designed website allows PCMA to update content. Record-breaking attendance comes in at 3,400.
OVERVIEW
Working with the Professional Convention and Management Association (PCMA) independently in the past, ProActive and Freeman now join forces as one company to provide fully integrated services to the meeting industry’s leading association.
CHALLENGE
Position annual conference as the leading global educational forum for the industry. Showcase innovation and strategic integration, inspire and engage the PCMA community, and challenge industry status quo.
SOLUTION
Strategic communications campaign drives targeted messaging around theme “Creating Possibilities.” Creative and marketing solutions increase attendance and enhance attendee experience. Host Mark L. Walberg and keynote Jason Alexander wow the crowd.
SERVICES
- Strategic – theme rationale and integration
• Assessment – pre- and post-event audience survey and analysis
• Creative – logo design and development, talent selection and procurement, graphic design
• Production – all live, print and digital solutions (website, eVites, direct mail, signage), general session and breakouts, presentation coaching, speaker management, stage design, technical management, digital signage
Comprehensive event-marketing solutions touch every attendee in every phase of the experience. Freshly designed website allows PCMA to update content. Record-breaking attendance comes in at 3,400.
Sun Microsystems
Sales Meeting
OVERVIEW
A large corporate merger creates unknowns and uncertainties among more than 1,200 sales and service personnel. “Where are we going from here?”
CHALLENGE
Create collaboration and unity – a “one-team” mentality – among sales representatives, who are critical to future success. Inform, empower, motivate and train them to move forward. Communicate long-term strategy for success.
SOLUTION
Build understanding before determining strategic direction. Deploy full-scale qualitative and quantitative measurement tools pre-meeting that reveal audience’s true perspective: fear, anger and confusion.
Audience feedback becomes foundation and driving force for direction, content, look and feel, resulting in successful theme of “Now and Next.”
SERVICES
Post-event surveys revealed dramatic increases in audience understanding and confidence:
- 105% increase in understanding of strategic goals
- 184% increase in understanding of viable, competitive strategy
- 750% increase in understanding of company roadmap going forward
AWARD
Meeting Professionals International (MPI) 2006 Award for Excellence in Theme
Sales Meeting
OVERVIEW
A large corporate merger creates unknowns and uncertainties among more than 1,200 sales and service personnel. “Where are we going from here?”
CHALLENGE
Create collaboration and unity – a “one-team” mentality – among sales representatives, who are critical to future success. Inform, empower, motivate and train them to move forward. Communicate long-term strategy for success.
SOLUTION
Build understanding before determining strategic direction. Deploy full-scale qualitative and quantitative measurement tools pre-meeting that reveal audience’s true perspective: fear, anger and confusion.
Audience feedback becomes foundation and driving force for direction, content, look and feel, resulting in successful theme of “Now and Next.”
SERVICES
- Assessment – audience surveys and analysis
• Creative – program and content development
• Production – video, digital, technical direction, equipment and labor management
Post-event surveys revealed dramatic increases in audience understanding and confidence:
- 105% increase in understanding of strategic goals
- 184% increase in understanding of viable, competitive strategy
- 750% increase in understanding of company roadmap going forward
AWARD
Meeting Professionals International (MPI) 2006 Award for Excellence in Theme
OVERVIEW
One of the world’s premier open wheel racing organizations. Owner of the greatest spectacle in all of sports, the Indy 500. Major sponsors, drivers and crews with little time to savor victories during the thrill of competition.
CHALLENGE
Develop a dynamic awards program to cap a critical year and mark a turning point toward dominance in open wheel racing. Bring the blood, sweat and tears to a celebratory, climactic end.
SOLUTION
Dedicate many long weekends trackside to capture video footage of the overwhelming passion at IRL. Gain a true understanding of the racing world, leading to the theme, “The Art of Racing.” Location: The House of Blues Chicago. Deliver on-stage interactive entertainment by renowned portrait artist, Denny Dent, synchronizing music to live painting.
SERVICES
A spellbound audience. A memorable visual treat at an artfully exuberant venue. 2002 IRL winner, Sam Hornish, Jr., painted on stage as by Denny Dent as he accepted his IRL championship award. The event was delivered to ESPN for broadcast.
AWARDS
“In today’s work environment, it’s quite difficult to find employees who fully embrace a company’s passions and culture… This team brought a level of commitment and dedication to our championship celebration.”
–Vice President of Marketing, Indy Racing League
One of the world’s premier open wheel racing organizations. Owner of the greatest spectacle in all of sports, the Indy 500. Major sponsors, drivers and crews with little time to savor victories during the thrill of competition.
CHALLENGE
Develop a dynamic awards program to cap a critical year and mark a turning point toward dominance in open wheel racing. Bring the blood, sweat and tears to a celebratory, climactic end.
SOLUTION
Dedicate many long weekends trackside to capture video footage of the overwhelming passion at IRL. Gain a true understanding of the racing world, leading to the theme, “The Art of Racing.” Location: The House of Blues Chicago. Deliver on-stage interactive entertainment by renowned portrait artist, Denny Dent, synchronizing music to live painting.
SERVICES
- Strategy and Planning -- strategic consultation; sponsorship research and management
• Production Services -- presentation design and support, production design and implementation, stage design, equipment and labor management
• Video Program Development -- pre/post production, on-site video services
A spellbound audience. A memorable visual treat at an artfully exuberant venue. 2002 IRL winner, Sam Hornish, Jr., painted on stage as by Denny Dent as he accepted his IRL championship award. The event was delivered to ESPN for broadcast.
AWARDS
- Silver New York Festival Award for Editing
• Bronze New York Festival Award for Sound Track
“In today’s work environment, it’s quite difficult to find employees who fully embrace a company’s passions and culture… This team brought a level of commitment and dedication to our championship celebration.”
–Vice President of Marketing, Indy Racing League
Freeman
Leadership Summit
OVERVIEW
A first-time ever gathering of 500 national sales and management personnel. A time to educate, motivate, inform, recognize and unite fragmented groups as one evolving, united force.
CHALLENGE
Keep it fresh, engaging and highly interactive over five days. Encourage all to embrace change. Develop a “road show” version to travel cross-country to branch offices post-event.
SOLUTION
Establish the theme “The Big Picture” and ensure that every component embodies the company’s strategic plan. Show the proof is in the pudding: use in-house resources to plan, design and stage every last detail, demonstrating synergies and combined strength. Fully tap partnership offerings of measurement and learning development.
SERVICES
Dramatic shifts in understanding of key strategic objectives
- 82% increase in understanding of long-term strategic direction
- 107% increase in belief in the sales structure
- 52% increase in confidence in executive leadership
Leadership Summit
OVERVIEW
A first-time ever gathering of 500 national sales and management personnel. A time to educate, motivate, inform, recognize and unite fragmented groups as one evolving, united force.
CHALLENGE
Keep it fresh, engaging and highly interactive over five days. Encourage all to embrace change. Develop a “road show” version to travel cross-country to branch offices post-event.
SOLUTION
Establish the theme “The Big Picture” and ensure that every component embodies the company’s strategic plan. Show the proof is in the pudding: use in-house resources to plan, design and stage every last detail, demonstrating synergies and combined strength. Fully tap partnership offerings of measurement and learning development.
SERVICES
- Assessment and Measurement – audience surveys and analysis
• Strategic – learning and performance development, communications strategy, message and content development
• Creative – talent management, custom theme music, scriptwriting
• Production – stage production and scenic design, equipment and labor management, technical services
Dramatic shifts in understanding of key strategic objectives
- 82% increase in understanding of long-term strategic direction
- 107% increase in belief in the sales structure
- 52% increase in confidence in executive leadership
OVERVIEW
In 2006, Bank of America launched a new, multi-million dollar national consumer campaign for “Business 24/7,” an online banking system targeted specifically for their small business customers. The “Business 24/7” kickoff event was held at Vanderbilt Hall in New York City’s Grand Central.
CHALLENGE
Integrate a large-scale, audience interactive game show, contests and activities occurring simultaneously on the show floor, information kiosks and product demonstrations, and a functioning small business “village” recreated in the east end of the hall.
SOLUTION
Creative – Build interest of potential attendees by providing clear, concise, creative elements that conveyed Bank of America’s “24/7” features and benefits.
Talent –Live talent for execution of audience interactive game show and activities.
RESULTS
At the end of the launch, the estimated number of “touches” for the event was well over 5000 people actively engaged in the Bank of America experience with another 75,000 interacting with the online kiosks. Numbers are still being aggregated but a conservative estimate puts the overall total number of people made aware of the campaign at 1.5 million.
In 2006, Bank of America launched a new, multi-million dollar national consumer campaign for “Business 24/7,” an online banking system targeted specifically for their small business customers. The “Business 24/7” kickoff event was held at Vanderbilt Hall in New York City’s Grand Central.
CHALLENGE
Integrate a large-scale, audience interactive game show, contests and activities occurring simultaneously on the show floor, information kiosks and product demonstrations, and a functioning small business “village” recreated in the east end of the hall.
SOLUTION
- Support overall campaign and increase awareness of the national launch by developing dynamic written content for all of the following:
• On-site two story banner signage
• Printed collateral materials
• Promotional outdoor 40 foot by 40 foot projection signage
• Promotional outdoor billboard signage
• Street team materials and uniforms
• Giveaway materials
Creative – Build interest of potential attendees by providing clear, concise, creative elements that conveyed Bank of America’s “24/7” features and benefits.
Talent –Live talent for execution of audience interactive game show and activities.
RESULTS
At the end of the launch, the estimated number of “touches” for the event was well over 5000 people actively engaged in the Bank of America experience with another 75,000 interacting with the online kiosks. Numbers are still being aggregated but a conservative estimate puts the overall total number of people made aware of the campaign at 1.5 million.